Weltcup Klingenthal Logo



IBU und Infront verlängern Zusammenarbeit

IBU und Infront verlängern Zusammenarbeit

Antholz – International Biathlon Union (IBU) and Infront, a Wanda Sports Group company, will continue their exclusive marketing partnership for eight more years after extending their partnership until the 2029/30 season. The current agreement was due to end after the 2021/22 season. Working on behalf of the IBU, Infront will maximise biathlon’s marketing potential in line with the Federation’s strategic plan, Target 26.

By the time the 2030 season arrives the IBU and Infront will have celebrated 36 years of partnership. The first agreement was signed in 1994 between the IBU and APF Marketing Services – which Infront acquired in 2005.

Infront Vice President Winter Sports Stefan Krauss said: „Biathlon is and will remain a fascinating sport and highly attractive advertising platform. We have agreed with the IBU to set the highest possible benchmark when it comes to implementing innovative, environmentally friendly and sustainable methods to attract commercial partners. This long-term partnership offers Infront and the IBU’s sponsors an excellent opportunity to plan, collaborate and implement their future strategy already as of now.“

This new deal expands on Infront’s current role by adding the IBU Cup and IBU Junior Cup – the second and third tier biathlon competition series – to the portfolio. Previously the marketing rights included World Cup and World Championship events only.

Weitere Beiträge

Pokalübergabe an Olympiasiegerduo Carl und Hennig in Oberstdorf

Pokalübergabe an Olympiasiegerduo Carl und Hennig in Oberstdorf

Was lange währt, wird gut Pokalübergabe an Olympiasiegerduo Carl und Hennig in Oberstdorf                       Ja, es hat ein wenig länger gedauert, die Freude bei den Geehrten war dennoch groß: FN-Mitglied Mario Felgenhauer konnte am Rande der Tour de Ski die Pokal...

Viessmann: Als Möglichmacher der Energiewende den Winter retten

Viessmann: Als Möglichmacher der Energiewende den Winter retten

Pressemitteilung:  Familienunternehmen schließt Sponsoring-Verträge für weitere vier Jahre Offizieller Titelsponsor des FIS-Skisprung-Weltcups der Damen und Herren, des FIS-Weltcups der Nordischen Kombination der Damen und Herren und der...